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1. MARKET AND COMPETITORS
Lack of "product-market-fit" is one of the main reasons companies fail. With a thorough analysis of the market and competitors, you can uncover the scope for opportunity and adapt your products, brand and communication to the real needs of the market.
Market and competitor analysis
Understand the market you are entering, uncover opportunities and stand out
What is it and why is it important?
To position your brand clearly and effectively, you need to understand the market, your competitors, and how you can stand out. This service uncovers strengths, weaknesses, threats, and opportunities, giving you a clear picture of what it takes to win market share.
Some questions it answers
What potential does the market have?
What does purchasing behavior look like?
Who are the market leaders and challengers in the landscape?
How do they market themselves?
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