SERVICES FOR STARTUPS
Flexible service packages based on common marketing needs in the 4 different main phases of a startup journey.
Packages and phases:
1. Idea and validation phase
At this stage, the need for marketing expertise is minimal and budgets are limited. Small packages are offered to help you get started.
Which services and why?
Market analysis:
Analyze the market, competitors and opportunity space. Reveals strengths, weaknesses, threats and opportunities, and provides insight to validate whether your idea fits into the market.
Simple branding:
In addition, you may need some advice on a company name and a simpler logo design and profile to get started.
What can be included in the package?
We will agree on the details and scope, but here is an example of content:
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Identify and analyze the market
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Identify and analyze competitors
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Conduct SWOT analysis
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Finding unmet needs in the market
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Validate the idea into the market
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Simple logo design and profile
2. The establishment phase
In this phase, the need for marketing expertise is growing, but it is still too early to invest in internal senior marketing resources. Here you will get help with initial marketing strategy, direction and setup of basic channels and a simple marketing plan to get started.
Which services and why?
Marketing Strategy 1.0:
A compact and tailored strategy package with what you need to prioritize correctly and build a clear brand from the start. So that the strategic direction is in place before the company is mature enough to hire a senior marketing manager.
Operational marketing start-up:
Once the strategy is set, it's time to get things out to market. This package helps you establish the first channels and activities, and have guidelines and plans for execution before you need a separate marketing department.
What can be included in the package?
The content is customizable, but typically includes:
Marketing Strategy 1.0
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Branding: Light branding strategy with core values, promise and tone-of-voice
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Positioning: Clarifying their unique differentiating position
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Target group: Mapping of core target groups/ICP (ideal customer profile)
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Personas: Simple and user-friendly personas for operational use
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Goals and KPIs: SMART goals and suggestions for relevant measurement parameters
Operational marketing start-up
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Setup of important channels: selection and prioritization of the most important channels (own, paid, earned)
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Website planning, SEO and GEO: Structure, message and user flow. Basic visibility in search and customizations for visibility in Generative AI platforms
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CRM and email: Setting up your first email campaign and lead management
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Measurement: Defining what to report to respond to goals and KPIs that have been chosen
3. Growth Phase
In this phase, the complexity and need for marketing capacity increases, but it is still too early for a full-time senior CMO. This packade provides support to update the strategy, set a clear direction for further growth, and build the operational team with the right routines and support.
Which services and why?
Marketing Strategy 2.0:
In the growth phase, both challenges and needs can change. This package ensures that strategy 1.0 remains relevant and is further sharpened and structured.
Team building and structure:
This package helps you get started with prioritizing and recruiting your first operational marketing resources. We will be your flexible senior CMO who can support your operational work.
What can be included in the package?
The content is customizable, but typically includes:
Marketing Strategy 2.0
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Marketing audit: Analysis of existing work, results and structure
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Updating Strategy 1.0: Adjusting brand, position and target group as needed
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Marketing plan: Structured plan for daily work, launch/growth, campaigns and events
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Channel strategy and advertising: Prioritization, role allocation and guidelines for multiple channels. Selection of platforms, target groups, budget and measurement for purchased channels.
Team building and structure
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Setting up structure and routines for marketing work
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Development of templates and guidelines for daily work (content, SoMe, campaigns, reporting)
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Recruitment support: assistance in job design, selection and interview
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Onboarding and training of new marketing resources
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Available strategic sparring for junior employees
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Role and responsibility clarifications in existing teams
4. The Scaleup Phase
In this phase, a CMO is on the way or already in place and you have started to build a solid and professional marketing department. Here you will receive flexible support in selected projects, strategic sparring and help to ensure that the team, message and partners are working towards the same goals.
Typical needs in this phase:
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Temporary hiring during sick leave, leave of absence or during periods of high workload
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Structure and support in agency selection and other collaborations
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Second opinion on marketing strategy, positioning or customer journey
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Strategic assistance for demanding projects that need extra focus, new structure or a new perspective
