Home / Services / All services / Communication and content
4. COMMUNICATION AND CONTENT
Without a clear voice, you can miss out on customers. Without a solid plan for how, what and when to communicate, content becomes noise. A clear brand-voice and a structured content plan give you a good overview and red thread in your communication, and a raw and consistent voice that both engages and stands out from the competition.
Services:
Communication and brand voice
A clear voice builds trust and relevance
What is it and why is it important?
Strong brands have a clear and recognizable voice that builds trust and relevance.
A communication strategy describes how the brand should speak and adapt to different channels without losing its identity. This becomes a practical guide for how to bring out the brand strategy and positioning in communication and dialogue.
Some questions it answers
What role should we take in which channels?
Which emojis should we use or not use?
How much AI can we use when writing?
Content plan
For better overview and effectiveness of communication
What is it and why is it important?
Many companies spend a lot of time on content creation, but lack a clear plan, purpose or common thread. A content plan gives you structure, themes and guidelines for everything you publish, tailored to the chosen channels. This provides better overview, a clearer timeline, smarter reuse and greater impact.
Some questions it answers
What topics should we focus on during the year?
What should we be experts in?
How often should we publish content?
Can´t AI just write and plan all or content?
Is there an overview of topics for the next three months?