Home / Services / All services / Visibility, channels and advertising
5. VISIBILITY, CHANNELS AND ADVERTISING
Reaching out to target audiences is about having a clear plan, using the right channels and knowing what works. With a clear marketing plan, channel strategy and social media plan you have better priorities, impact and overview.
Services:
Channel and media strategy
Common understanding of the channels' tasks
What is it and why is it important?
Today's media landscape is fragmented, difficult to navigate, and difficult to measure real impact. It's easy to fall into the temptation to use the channels "everyone else" is using and risk getting lost in the crowd. The channel strategy helps you prioritize and use your own, paid and earned channels effectively.
Some questions it answers
Where do we reach new customers most effectively?
Which channels should we be continuously present in?
Should we be on Facebook?
Where should we advertise?
How should we work with search and SEO now that AI is here in full force?
What formats and tactics are prioritized in the different channels?
Channel setup and structuring
Get started with the most important channels quickly
What is it and why is it important?
Once the channels have been selected, the job starts with setting them up correctly. This can be anything from Google Business Profile (formerly My Business) to social media like LinkedIn and Instagram, or email systems like Mailchimp. Proper setup and easy automation saves time and lays the foundation for your marketing to grow effectively.
Some questions it answers
How to set up automated emails to new subscribers?
What should a Facebook page contain and how do we optimize it?
How do we enter the company in Google?
How to extract relevant statistics?
Social media strategy
Structure and clarity save time and resources
What is it and why is it important?
Social media is time-consuming and competitive. With a good strategy, you get structure across channels, roles, publishing frequency, and know what to prioritize across the different platforms.
It helps you choose and use social media in a targeted and effective way.
Some questions it answers
Which SoMe channels should we be present on?
Should we publish different content across all channels?
How often should we publish?
Should we spend money on advertising? How do we know if what we're doing is working?
Marketing plan/Go-To-Market plan
Overview and structure of activities, campaigns, seasons and plans
What is it and why is it important?
Many marketing activities are done ad hoc, and without good planning they become ineffective and unmeasurable. A marketing plan simplifies collaboration and creates predictability for all parties. Here you get a structured framework for how to plan, implement and evaluate marketing activities. This includes daily/weekly/monthly planning, launch plan, campaign plan or full-year plans.
Some questions it answers
What should the year look like and are rest and the most important seasons?
Do we have a plan for the Christmas season?
Do we have a brief template?
What is a Go-To-Market plan?
When do you have promotions during the year?