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3. BRANDING AND POSITIONING
According to research from the Ehrenberg Bass Institute, 95% of your potential customers are not in the market for your products or services right now. Your brand personality, uniqueness (or Punk-DNA), and differentiation from your competitors are crucial to whether you can break through the noise and be remembered when the need arises.
Services:
Brand strategy
How you should be perceived by the world
What is it and why is it important?
A strong brand is more than just a logo and colors. It has a clear identity that builds trust, preference, and loyalty. A brand strategy defines who your brand is, what it stands for, and how it should be perceived by the world. It provides guidelines for how you communicate, prioritize, and build value over time.
Some questions it answers
If the brand were a person, what kind of personality would it have?
What values does our brand stand for?
What kind of relationship should we have with our customers?
What culture does the brand belong to?
Brand platform
For recognizable and consistent visual expression
What is it and why is it important?
A visual representation of your brand strategy and positioning. It ensures that you are visually consistent and recognizable across channels and formats. It helps both employees and external partners use your brand correctly. It includes the logo, colors, typography, image style, icons, and graphic elements. And guidelines for the use of these elements.
Some questions it answers
What should our photos look like?
What guidelines do we have for the use of colors and fonts?
Can I change the color of the logo?
Differentiation and positioning
Find your brand's uniqueness (Punk-DNA) and be remembered when it counts
What is it and why is it important?
Without a clear position, you risk appearing as "one in the crowd" and can easily fall out of the selection pool. With a clear position, you stand out, become relevant and more easily remembered. This process defines how you are perceived in relation to your competitors and what unique place you will occupy in the minds of customers.
Some questions it answers
What position should we take in the market?
How do we stand out from the others?
What is our unique DNA?