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7. OPTIMIZATION, CUSTOMER JOURNEYS AND LOYALTY
A seamless customer journey doesn't happen by itself. It needs to be planned, tested, and continuously improved. Here you'll find services that help you create a holistic experience that engages customers, reduces friction, and strengthens loyalty over time.
Services:
Marketing Audit
Increase satisfaction and reduce churn by optimizing and streamlining work
What is it and why is it important?
Marketing can often run on autopilot without taking the time to stop and ask if it is working optimally. An audit helps you gain an overview, and identify small and large areas of improvement that can have a significant impact. External eyes can see the blind spots you have become accustomed to, and ask the questions you didn't know you should be asking.
Some questions it answers
Do we have the right set of goals and KPIs?
Are ad accounts and campaigns set up optimally?
Is the communication in line with the strategy and brand?
Do we have efficient processes and good use of resources?
Are we prioritizing the right activities and channels?
Customer journey analysis with action plan
From good to amazing customer experiences that ensure loyalty
What is it and why is it important?
To deliver a seamless and effective customer experience, you need to know where the customer falls off and what drives them forward. With a well-mapped customer journey, you see the difference between the current situation and the desired state, and can work purposefully on improvements that have a lasting effect . The mapping goes through all touchpoints from the very first interaction with the customer to loyalty and repeat purchases. This results in a Gap analysis that identifies where there is the greatest improvement potential with an associated action plan.
Some questions it answers
When is there the greatest need for knowledge building about our services?
Which steps in the customer journey need improvement?
Does the customer find it easy to find us?
Is it easy for them to buy?
Do they get enough information after purchase?
Dyreparken i Kristiansand on the importance of customer journey analysis:
"The guest journey has been an invaluable tool for optimizing our communications. It has not only contributed to significant improvements and strong results, but has also revealed weaknesses that we have been able to correct. It is a tool that we have benefited greatly from for many years."
- Anniken Bjørnstad Schjøtt - Marketing and Communications Director
Senior Marketing for Hire
When you need a senior marketer for short periods of time
What is it and why is it important?
With "marketing for hire" you get access to strategic and operational help for an agreed period or for a specific project, without hiring. You get a resource that works closely with you, and adapts to your needs. A specific task may be to prepare a marketing strategy, communication plan and clear guidelines, and finally help you recruit a relevant marketing resource or train existing resources in-house.
Some questions it answers
Are we on the right track with campaign planning?
How should we prioritize the marketing budget?
What type of resources do we need to carry out the marketing work?