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2. CUSTOMERS AND TARGET GROUPS
A target audience analysis is the most important job in a marketing strategy, because without understanding customers' frustrations, motivations, and needs, it is difficult to create products and services and communicate with them effectively.
Target group analysis and personas
Identify your customers' key needs and drivers
What is it and why is it important?
An analysis and definition of the core target group, also called ICP (Ideal Customer Profile). Personas are a visualization of the core target group, making the strategy understandable and making it easier to adapt messages, choose the right channels and prioritize campaigns and content effectively.
Some questions it answers
What motivates and frustrates them?
What brands do they like and trust?
How do they use technology?
What are their interests?
In which channels do we get their attention?
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